Gift giving can be tricky, even stressful. According to a Finder.com survey, more than half of Americans—53%—have received at least one unwanted gift during the holidays, worth around $66 on average. That’s a lot of wasted money, but more importantly, it’s a missed opportunity to build a meaningful connection. The key to better gifting? Stop thinking about trends or wish lists and start thinking about personality.
A personality-driven approach doesn’t just reduce guesswork—it strengthens relationships. When a gift reflects how someone thinks, feels, and interacts with the world, it’s more likely to be remembered, appreciated, and valued.
Start with the Why
Every person responds to gifts for different reasons. Understanding their internal motivations makes it easier to choose something meaningful. For example, some people appreciate gifts for their practical use, while others are more drawn to emotional or social value.
Analytical individuals tend to be logical and detail-oriented. They appreciate gifts that are functional, well-made, or intellectually stimulating—think high-quality tools, thoughtful books, or premium stationery. Creative personalities are expressive and imaginative, often drawn to gifts that allow them to explore ideas or aesthetics. Art supplies, personalized items, or experiences like a pottery class can be perfect fits.
Ambitious, goal-oriented individuals value gifts that help them perform better or stay organized. Productivity tools, professional development experiences, or elegant time-saving gadgets show that you recognize their drive. On the other hand, socially focused people—those who thrive on connection and emotional resonance—may prefer gifts that celebrate relationships, such as shared experiences or custom keepsakes.
Observe, Don’t Overanalyze
You don’t need a formal personality test to figure out what makes someone tick. Everyday conversations and habits offer plenty of clues. Pay attention to what they talk about, what they spend time and money on, and how they react in different situations.
Do they light up when working on creative projects? Do they keep a highly organized calendar? Are they energized by social gatherings or more content in quiet moments? Their routines and reactions can reveal more than any personality quiz.
It also helps to notice their small frustrations. Is there a part of their day that could be made easier or more enjoyable? A well-chosen gift that addresses these little pain points can show real attentiveness and care.
Align the Gift to Their Style
Once you have a sense of their personality, choose something that matches—not just in utility, but in spirit. For example, someone with an analytical mind might value a smart gadget or a high-end notebook, while a connector would cherish a framed photo or a ticket to a shared event.
Creative thinkers often appreciate open-ended or artistic gifts that allow them to explore, express, or build something new. For the driven achiever, think about how the gift might help them pursue their goals—whether it’s a productivity app, a sleek planner, or access to a skill-building course.
And for those who thrive on emotional resonance, look toward personalized touches—things that say, “I see you,” rather than, “I found this on sale.”
Practical Tips for Smarter Gifting
Even the best intentions can fall flat without a little structure. One useful habit is to maintain a running list of gift ideas throughout the year. Jot down comments people make about things they like, hobbies they want to explore, or even minor annoyances they wish they could fix. These notes can be gold during the holidays or for special occasions.
Also, don’t aim for perfection. A thoughtful gift doesn’t have to be expensive or dramatic. It just needs to be relevant and sincere. Sometimes, the most meaningful gifts are simple items that make someone feel seen—something cozy, useful, or tied to a memory you share.
Another tip: consider service-oriented gifts. Instead of a physical item, you might offer an experience like a cooking class, a spa day, or even a helping hand. This can be especially impactful for people who value time or acts of service.
For MBTI Fans: Go Deeper
If you know someone’s Myers-Briggs type, you can get even more specific. For example, introverted creatives like INFPs might enjoy a journaling set, a handmade item, or something related to their favorite cause. Extroverted strategists like ENTPs may love a problem-solving game or something quirky and unexpected. ISFJs, known for their warmth and reliability, often appreciate gifts that are both practical and deeply personal.
Final Thought
our care. You’re not just giving them something they want. You’re giving them something that speaks to who they are.